Valeo at SxSW 2026: Bridging gaming, AI and mobility

Thursday, March 5, 2026 —Paris, France – From March 12-14, Valeo returns to South by Southwest (SXSW) in Austin, Texas – a forward-thinking tech event – to present live demonstrations of innovations combining the finest automotive engineering with the most advanced digital technology to enhance the experience of passengers and drivers.

“Since our debut at SxSW 2024, we have used this strategic platform to showcase how Valeo’s leading-edge solutions converge at the intersection of hardware, software, and creative innovation,” said Jeffrey Shay, National President – Valeo North America. “Valeo transforms visionary concepts into market-ready realities, and SxSW is an amazing opportunity to connect with current and new partners and to demonstrate our pivotal role in connecting the automotive industry with the wider tech ecosystem.”

Redefining in-cabin experience

Two years after its SxSW debut, the Valeo Racer concept is now a commercial reality, launched as a standard feature in the new Renault Filante. At this year’s event, visitors can experience how Valeo merges automotive hardware with gaming software. Using the vehicle’s actual ADAS sensors, this enhanced system delivers dynamic, location-based content by incorporating live road environments into mobile gameplay. This synchronisation effectively addresses sensory mismatch and motion sickness by aligning in-game visuals with the car’s real-time physical movement, with a smooth transition into Augmented Reality mode. For car manufacturers, this platform offers customizable game designs to reinforce brand identity. Visitors can experience the system’s latest evolution, including challenge and time trial modes, developed together with our partner holoride.

Beyond entertainment, Valeo’s digital solutions also improve safety. Valeo Panovision transforms the entire windshield into a pillar-to-pillar information surface, projecting driving data and safety alerts directly into the driver’s field of view. By projecting context-aware warnings directly into the driver’s line of sight, reaction times are drastically reduced.

Seamlessly extending automotive technology to wearables, the Valeo e-Chromic Glasses leverages the car’s existing Automotive Universal Rain and Ambient (AURA) sensors and, combined with GPS trajectory data, to anticipate lighting changes. Through a specific API, the vehicle communicates with the eyewear via Bluetooth to adjust the tint level proactively.

Intelligent Design & Expressive Lighting

Lighting solutions’ top priority is to ensure perfect visibility for all road users while empowering automakers to define their unique brand identity. The fascia of the Zeekr 7X, turns standard headlights into smart communication tools, transforming advanced safety technology into key identity and differentiation features. It includes over 1,700 customizable front-end LEDs, an illuminated logo and continuous horizontal line of light connecting the two Adaptive driving beam ultra-slim (15mmx200mm) headlamps.

Cooling the AI Revolution

To meet the intense energy demands of the AI revolution, Valeo is bridging the technology and automotive industries with several breakthrough cooling innovations for data centers. Valeo will present one of its solutions : a completely passive, pump-free, two-phase direct to chip cooling system that utilizes a specialized fluid to dissipate heat from server chips. This autonomous, closed-loop solution enables a doubling of compute capacity within the same cooling power capacity or significantly reduces server power consumption for the same workload. Beyond powering Cloud Computing, AI data centers and AI Factories, this versatile technology is perfectly suited to cool the advanced central computers—the “brains”—of autonomous vehicles.

Find out more at SXSW 2026; Valeo Tech Drive – In, Fairmont Hotel – in front of Manchester Ballroom, Level 5-101 Red River St, Austin