Valeo Group | Nov 18, 2025 | 3 min
Valeo at South by Southwest (SXSW) – Austin, TX
For the first time Valeo will present its technologies at South by Southwest (SXSW) in Austin, Texas from March 10 to 12. SXSW is an annual event that celebrates the convergence of tech, film, music, education, and culture.
Valeo is the key innovation technology partner of automakers and mobility actors around the world, developing affordable solutions for safer, more sustainable, more connected and more diverse mobility.
At SXSW, Valeo will debut a unique extended reality (XR) gaming experience that passengers can play on phones or tablets connected to a vehicle’s wifi. Valeo, the world leader in driver assistance systems, is using its expertise to offer video game developers and car manufacturers the means to develop a new type of game combining a vehicle’s real environment and 3D elements. Thanks to software developed by Valeo, the game uses a vehicle’s driver assistance systems (ADAS), including cameras, radars and ultrasonic sensors, along with perception and artificial intelligence (AI) algorithms already on board, to insert the car’s real environment into the game, something never before offered. The game is a demonstration of what Valeo’s augmented reality software development kit could bring to the industry and a proof of concept for a new type of in-car entertainment.
The Group will also present its latest technologies for safer, more sustainable and more connected mobility





Venue

March 10 to 12 from 10 AM to 6 PM at Comedor 501 Colorado St, Austin, TX 78701
Panel discussion: “Gaming in autonomous cars”
Geoffrey Bouquot, Valeo CTO, and Nick Facey, Managing Producer at Unity. Discussion moderated by Elizabeth Hyman, CEO of XR Association
March 10 at 2.30 pm at Fairmont, Manchester EE Ballroom