Valeo Group | 7 Mar, 2024 | 5 min

Valeo at South by Southwest (SXSW) – Austin, TX

For the first time Valeo will present its technologies at South by Southwest (SXSW) in Austin, Texas from March 10 to 12. SXSW is an annual event that celebrates the convergence of tech, film, music, education, and culture.

Valeo is the key innovation technology partner of automakers and mobility actors around the world, developing affordable solutions for safer, more sustainable, more connected and more diverse mobility.

At SXSW, Valeo will debut a unique extended reality (XR) gaming experience that passengers can play on phones or tablets connected to a vehicle’s wifi. Valeo, the world leader in driver assistance systems, is using its expertise to offer video game developers and car manufacturers the means to develop a new type of game combining a vehicle’s real environment and 3D elements. Thanks to software developed by Valeo, the game uses a vehicle’s driver assistance systems (ADAS), including cameras, radars and ultrasonic sensors, along with perception and artificial intelligence (AI) algorithms already on board, to insert the car’s real environment into the game, something never before offered. The game is a demonstration of what Valeo’s augmented reality software development kit could bring to the industry and a proof of concept for a new type of in-car entertainment.

The Group will also present its latest technologies for safer, more sustainable and more connected mobility

Valeo’s 48V system for golf carts will be on display at Comedor. SXSW organizers will get around Austin on Valeo-branded golf carts.

Valeo Cyclee™ will be presented on a FUELL bike. Valeo Cyclee™ is an adaptive mid-drive unit powered by Valeo’s 48V technology. It understands what riders want and boosts all rides, even the hardest ones, with its automatic seven-speed gear shifting and the highest gearbox torque level – 130NM – available on the market. Thanks to an improved reduction of around seven decibels, the noise of the complete electric propulsion solution, Valeo Cyclee™, is now quieter than ever.

Valeo PanoramaXR lets drivers share their journeys with loved ones with a remote solution enabling them to see a 360° view of the car’s driving environment on their smartphone screen as if it were filmed by a drone. During SXSW, visitors will be able to enjoy beautiful, real-time views of the San Francisco Bay.

Valeo INEEZ™ Air charging offers an efficient and lightweight solution to recharge a vehicle through induction technology, without any charging cables. It is the only wireless solution that uses an ultra-low operating frequency, around 3kHz, offering a lighter, simpler and safer charging experience, and is compatible with all wallboxes available on the market today. It also supports charging for autonomous vehicles that can drive themselves into an inductive charging area.

Valeo SCALA™ 3 LiDAR, Valeo’s 3rd generation LiDAR (Light Detection & Ranging) offers unmatched performance, thanks to Valeo’s innovation in hardware and perception software functions, offering advanced perception in all conditions and meeting the highest automotive industry quality and safety standards.


General public opening dates
March 10 to 12 from 10 AM to 6 PM at Comedor 501 Colorado St, Austin, TX 78701

Panel discussion: “Gaming in autonomous cars”
Geoffrey Bouquot, Valeo CTO, and Nick Facey, Managing Producer at Unity. Discussion moderated by Elizabeth Hyman, CEO of XR Association
March 10 at 2.30 pm at Fairmont, Manchester EE Ballroom

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